At Salone del Mobile.Milano 2026, the Gruppo Euromobil presents a stand that seamlessly integrates its Euromobil and Desiree brands – whilst engaging with Zalf – forming a unified, open-plan space designed to clearly and coherently convey the Group’s identity.

Desiree opens its new Concept Store in Sesto San Giovanni (Milan), a fully redesigned space conceived to convey the brand’s identity in a clear and coherent way.

Kara, Lacoon, Rito and Stum take centre stage at Red in Progress. 

From 26 to 28 November, Desiree will take part in Red in Progress. Salone del Mobile.Milano meets Riyadh, the event that brings the excellence of Italian design to Saudi Arabia.

With the start of the new season, Gruppo Euromobil reaffirms its commitment to communication, confirming a high-profile advertising campaign across leading design magazines.

The Salone del Mobile.Milano 2025 represents a new chapter for Desiree. This year's collection expands the boundaries of softness and cosiness, defining new possibilities of contemporary living.

Home Soft Home is a cardinal principle for Desiree, a unique take on interpreting and transmitting emotions with products 100% made in Italy; the new set-up of the showroom in Falzè di Piave (TV) is an immersion in this authentic design and production philosophy. 

The year 2025 marks an important upgrade for Desiree, a brand specialising in upholstered furniture, founded in 1968 and part of Gruppo Euromobil since 1995.

We are proud to announce that the Alix armchair designed by Matteo Thun & Antonio Rodriguez for Desiree has been selected for the ADIDesignIndex 2024 to compete for the prestigious CompassodOroAward.

Held between water and sky, with powerful nature behind it, the residence on Lake Lugano is the stage for the presentation of the Desiree 2024 collection.